Today, Our Audience is Digital

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

At WEB FACTORIA our job is to drive brand awareness and lead generation through digital channels, and that means that Digital Marketers spend their days creating, posting, or updating content, monitoring or handling social interactions and campaigns, or performing other work in an attempt to boost sales, brand awareness, create interest in your target market, communicate, and more.

These are the 12 digital marketing channels:

• Content marketing
• Search engine optimization (SEO)
• Email marketing
• Social media marketing
• Video marketing
• Pay-per-click advertising (PPC)

• Affiliate marketing
• Influencer marketing
• Partnership marketing
• Referral marketing
• Mobile marketing
• Display advertising

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